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Software Defined Vehicle
The Technology Show

The Automotive industry continues the ongoing transformation of the automobile from a product that is mainly hardware-based to a software-centric electronic device on wheels. Software-defined vehicle” describes a vehicle whose features and functions are primarily enabled through software.

Passenger cars today can have up to 150 million lines of software code, distributed among as many as 100 ECUs and a growing array of sensors, cameras, radar and light detection and ranging devices.

Three influential trends, "electrification", "automation" and "connectivity", all reshape customer expectations and drive manufacturers to increasingly turn to software to address them.

The SDV Show brings together international experts and leading technology organisations operating in this revolutionary industry.

AutoNET Expo

Automotive networks connect vehicles and their systems. There are many types of automotive networks, each with its own benefits and drawbacks.

One of the most popular automotive networking technologies is automotive Ethernet. Automotive Ethernet is a high-speed data transfer technology perfect for connected cars. Other popular automotive networking technologies include CAN, CAN-FD, LIN, and DDR. These technologies are all designed to meet the specific needs of different types of vehicles.

Choosing the right automotive networking technology can be a daunting task. However, at the Autonet & SDV Show, you can meet experts and view the technology up close as exhibitors provide in-show demos and answer delegates' questions.

Call For Papers

Regarding product development, the focus of the conference program, exhibition, and associated workshops is on current and future trends in developing the software-defined vehicle, along with the networks and hardware that support its integration.

Key topics of interest: Software Defined Vehicle, In-Vehicle Networking, Data Collection, Data Analysis, Cybersecurity, Automation, E/E Architecture, Zonal Architecture, Time Synchronization, Simulation, Infotainment development, Software Engineering, Software Test, Automotive Ethernet,

On request we can provide documentation for the process of submitting a presentation for the in-show conference, along with relevant deadlines for the edition of the show.

Understanding SDV

What are the R&D layers now involved in making software-defined vehicles?

Should an OEM develop an operating system in-house or collaborate with others?

What proprietary technologies does an OEM need to own, and which can they buy?

OEMs now need to think about how they can collaborate, compose, configure and contribute to platforms that could be open-source, alliance-driven or offered by tech players. Four distinct and valid archetypes arise from these considerations.

1) Full-stack control offers the highest potential revenues, significant customer loyalty, and total ownership of customer data. It does this by building and owning everything. That means the complete product, services, experience, and everything that delivers it, from hardware to the cloud back-end.

2) In-vehicle services control means that a few layers are addressed through partnerships and outsourcing while the OEM remains in control of most. Some well-known premium OEMs are pursuing this route. They see no value in building their own operating system or cloud framework. Instead, they partner with external providers like Android Automotive or rely entirely on open source.

3) Domain Stacks targets engineering efforts toward developing highly specialized services that can also operate with hardware and near-hardware software from a third-party manufacturer. Processing and analyzing the data that drivers need requires advanced data management capabilities, as well as artificial intelligence (AI) and machine learning. Waymo and Pony.AI are examples of this approach. Each offers an advanced software stack using AI and machine learning to enable autonomous driving. As does Baidu’s Apollo, which aims to become the equivalent of a device OS such as Android, but for software-defined vehicles.

4) White Lable Platform,

Providing a platform for others to build on. The platform could be hardware, software, or a combination of the two. Unbranded "white-label" offerings are sold to others, who, in turn, market them under their label.

This archetype has many variants, from providers such as Flextronics and Qualcomm to self-driving stacks. Some OEMs may even extend their platforms to others.

UX - User experience
Intelligent Cockpit, Android Automotive, Tool Chain, Amazon Alexa Integration, OTA updates

Automotive Cybersecurity
Embedded Security, Cyber Security Maintenance, OTA updates, Data Protection, Intrusion Detection and Prevention Systems, Embedded Security, Cybersecurity for Ethernet Switches, Cybersecurity for CAN communication, Functional Safety

Automated Driving & Connected Car
ADAS Development, Test and Validation, Data Logging, HIL Simulation, Rest Bus Simulation, Precise Positioning, Vehicle Environment, BUS System Simulation

ECU Development

AUTOSAR, OS, Updating Software on ECUs, Functional Safety, Adaptive Autosar
In-vehicle network, Virtual Ethernet Switches, VLAN Tunnels, Communication modules,

Application Software Layer

Including smart cockpit HMI, ADAS/AD algorithms, connectivity algorithms, cloud platforms

Benefits of Self Driving Cars

Drivers of the future will have new features activated on demand, and cars will become customisable to the driver’s needs. A range of new functionality will exist, such as temporary services, features, or apps. OTA updates will provide contract and pricing models for new features as a service. As a subscription or for individual purchase.

A car can communicate with its environment, collect real-time data, and send it to the cloud. This data allows features and services to be continually enhanced and re-uploaded to the vehicle.

Like with their smartphones, drivers will expect new features to be continuously available for their cars.

In-Vehicle Networks

Automotive networks connect vehicles and their systems. There are many types of automotive networks, each with its own benefits and drawbacks.

What are the various types of automotive networks?

There are four main types of automotive networks: parallel, serial, multiplex, and controller area.

Parallel communication is the most common type of automotive networking. In this system, data is transferred between devices using a single wire.

Serial communication is another popular type of automotive networking. In this system, data is transferred between devices using multiple wires.

Multiplex network communication is a newer type of automotive networking. In this system, data is transferred between devices using a single wire.

The controller area network (CAN) is a type of multiplex network communication. In this system, data is transferred between devices using multiple wires.

Future E/E Architecture - Zonal Based Architecture

Current E/E architecture is likely to progress to a Zonal-based architecture. In Zone-based architecture, the wiring of the ECUs will no longer be based on which vehicle function an ECU belongs to, but on the spatial conditions. The aim is to reduce cabling providing many benefits such as lower vehicle weight and costs.

In a Zonal approach, centralized HPCs allow the centralization of computationally intensive vehicle functions, thus enabling further ECU consolidation, which leads to cost reduction. HPCs - in combination with the rest of the E/E architecture, create the hardware foundation for the Software Defined Vehicle.

ABOUT

The automotive industry understands that the vehicle-centricity of the past is no longer enough to excite their users. Instead, vehicles will become a part of software and service platforms that span all aspects of consumer mobility.

Therefore OEMs are at a critical moment. They need to decide how they want to act in the new competitive landscape of the software-defined vehicle and how to capitalize on these new profit pools. OEMs must select their control points to secure the position they aspire to.

OEMs are clear about the need to transform.

The software-defined vehicle show aims to unite the industry, share technology, provide guidance, and discuss the industry's key steps to successfully handle the transformation.

Bangalore, India

24 - 25 September 2024

Bangalore for years has been the chosen city for global R&D hubs by world automotive leaders. The city is home to R&D centres of major players such as Mercedes Benz, JLR, General Motors, TATA Motors, Stellantis, Aptiv, Continental, KPIT, Bosch, and many others.

In addition Bangalore may be reached quite easily from other major cities in India, it provides the perfect location for bringing together both domestic and international leading experts in the development of software defined vehicles and E/E architecture.

All our events feature a main conference program, a technology exhibition, along with great opportunitys to network.

Coventry, UK

22-23 October 2024

Coventry is the beating heart of the UK´s Automotive Industry. The surrounding area is home to prestigious luxury brands who invest heavily in developing the software defined vehicle.

In addition to the nearby traditional OEMs such as JLR, and Aston Martin, the region is also home to several start ups like HVS, Teeva, OX, WATT and Gordan Murray.

Global R&D centres for TATA Motors, and GEELY brands such as Polestar, Lotus and LEVC, amongst several others.

Coventry is the ideal location to host the Software Defined Vehicle Show, and AutoNet expo.

Paris, France

April 2025

Being home to major domestic players including Stellantis, Renault, Renault Trucks, Valeo, Faurecia, Paris in its own right can be considered an automotive cluster.

The stunning French capital is also connected by train and air, with direct highspeed rail links to Stuttgart, Karlsruhe, Frankfurt, Turin, Lyon, Toulouse and Barcelona, it is the ideal city to hosts Europe's leading experts in software defined vehicle development.

Join experts from accross the EU to share knowledge and ideas at this important show.

Software Defined Vehicle The Technology Show